This advancement allows IANA to ensure enough IP addresses can be distributed to support the global demand for increased electronic connectivity and digital dependence.
#Track ip address code#
The growing number of electronic devices in circulation has promoted the development of a new IP address format, shifting from a 32-bit number in 4 parts to a 128-bit hexadecimal code in 8 parts. This assigned IP address allows users to identify and communicate with websites, applications and other devices.Īll IP addresses are assigned by your internet service provider (ISP), who procure the addresses from IANA (the internet assigned numbers authority), where all IP addresses are managed and distributed globally. Data regulations always strive to protect us as individuals, and ensure our data is treated with care and respect, but how does this work for our IP addresses? And what does this mean for businesses using IP tracking? What is an IP address?Īn Internet Protocol (IP) address is a unique identifier assigned to an electronic device, enabling it to connect with the internet and other networks. IP addresses come in many forms, and experts have had difficulties calculating where they best sit within data categories. However, there has been a question surrounding IP addresses and how different governing bodies regard their status within data protection regulations. IP address tracking is a popular addition to many digital marketing mixes, helping improve audience understanding and boost lead generation.
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